Torbjörn Axelsson of Zenconomy

With Friend Friday, we highlight some of the wonderful entrepreneurs and small business owners who do their thing at The Network Hub. This week, we take a look at Torbjörn Axelsson of Zeconomy.


Please tell us who you are and what you do.

I’m a project manager and serial entrepreneur from Stockholm, Sweden. Most of my work has been in IT, though I do have experience in other fields such as product design, leadership and management consulting.


My main focus is advanced data-driven web applications. I work for hire as well as on my own projects. Currently I run the startup Zenconomy.


Tell us something unique about your company.

At first glance, Zenconomy is a provider of online software for small businesses such as sales management, administration, accounting and reporting. The real power of Zenconomy however, comes from the philosophy on which it is based.

We know that filing papers and keeping track of account statements isn’t your favorite thing to do.


Inspired by works such as Getting Things Done (David Allen), The Four hour workweek (Timothy Ferriss), and my own experiences in Agile Project Management, we design from the ground up to optimize efficiency and minimize effort for the user. This makes us stand out from the competition.


What inspired you to get into this line of work?

I’ve always been interested in people and technology, and I like solving problems. I’ve been a startup-junkie for as long as I can remember.


What do you enjoy the most about what you do?

I love working with a committed and talented team, making great ideas into products.


Where do you see your industry going in the next 2 years?

Software in general is moving into the cloud, and getting smarter and easier to use. Although the financial software industry is hopelessly behind, I believe this will change in the next few years, as new players enter the market. I’m looking forward to some competition!


What made you decide to work at The Network Hub?

I’m new in Vancouver, The Network Hub seemed like a good place to start!


How has the experience been for you?

Good, the hub is a great place to network and meet people.