Justin Long of Rubik

With Friend Friday, we highlight some of the wonderful entrepreneurs and small business owners who do their thing at The Network Hub. This week, we take a look at Justin Long of Rubik.

Please tell us who you are and what you do.

Although I’m born a Californian, five years of extensive moulding by my Canadian friends has taught me how to be courteous and adventurous in one of the greatest countries I have ever experienced. I am proud to say I am a Vancouver resident and I really enjoy the outdoors of British Columbia. In that time I’ve attended Simon Fraser University and recently switched from a path in marketing to leading a new tech company serving public safety. I’m fascinated by foreign cultures and I try to travel to a new place at least once a year.


Tell us something unique about your company.

Rubik Communications Inc., or simply Rubik, is the first company to offer software and technology to first responders via the cloud. Before our founding team even decided to use the cloud model, we spent months of research discovering what public servants truly expect from technology. Our ideas ran through everything from private 4G networks to live streaming video in cop cars. What was even more unique about the process was that we were so humbled by public safety officials willing to reach out and offer their input for success.


What inspired you to get into this line of work? My educational background is business and health sciences. I was fascinated by so many disconnects between the two schools of thought that I formed an underlying motive to clash these two ideas together and witness the results. I found myself volunteering at a children’s hospital in Uganda last year (please donate and get involved, the hospital team is amazing) and I learned about an extreme environment where technology has no role. When I returned and a good friend approached me with this wild idea about police cars, I knew we were starting on a path that has been long-need in public safety.


What do you enjoy the most about what you do?

I’m a shit-disturber and I love to see change in places least expected. One of the biggest advantages Rubik has in our market is we are opening the door for real collaboration between fire, ambulance, and police. Much of the public is unaware that communication is limited between the departments and no two share a common system. To see the disbelief then ensuing desire from public safety managers meeting with Rubik shows me that there is a strong potential to effect change.


Where do you see your industry going in the next 2 years?

I prefer to avoid predicting the future. There is so much more value to placing our brain power for discovering and working towards the future.


What made you decide to work at The Network Hub?

The decision was based solely on the people here. What is most desirable about the Hub community is the humility of everyone sharing the space. So too often do people get caught up in the “entrepreneur” idea that they lose sight of themselves and what is most important to their customers. We live in a people world defined by relationships and the Hub enhances that experience.


How has the experience been for you?

Nowhere else have I defined my “happy place” where I can enjoy a break on the rooftop patio and still push a 12-hour work day.